Chapter 11 Developing and Managing Products

As a brand based on art, Supreme always promotes the products in some creative ways. Especially the flagship outlook. An example of the creativity is the picture above. In response to their huge commercial success in Japan, Supreme opened a new store in the Shibuya of Tokyo on 29 September, 2012, which is the sixth Supreme flagship location in Japan. Mark Gonzales, the American professional skateboarder and artist helped create a brightly colored glossy sculpture of a sphinx coming with the Supreme sphinx collection.

Supreme's online store website is under a good management too. The product line is clear, classified and the product line depth had been increased with every kind of things that the company carries.

This Black Friday, Supreme also gave out the 20% off promotion sale which help they develop the brand and prepare the coming new release, the classic and hottest collection of a year. Supreme box logo hoody- Supreme fans' favorite collection.