Supreme red box logo represents the brand throughout the world. The classic logo became an important part in the success of the company. And a battle between Supreme and another skate-fashion brand makes supreme take this logo more serious. In 2004, when 22-year old Leah McSweeney started a woman's skate-fashion line called Married to the mob, her first T-shirt was a sort of homage: supreme bitch written in the Supreme.Supreme sued McSweeney for $10 million and demanded she remove the offending items from retailers. In some reasons the lawsuits were dropped after an out-of-court settlement was reached. On March 6,2013,last year, a trademark for supreme's box logo has officially been filed.The action make supreme box logo become a more loyal and influential. Besides, it makes the company have the exclusive right to use this logo develop the brand.A trademark is really essential to protect a brand from copy or offense.
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