Like most of the brands, Supreme creates and adjusts their marketing mix(product, place, promotion, and pricing).
Product (service)
Many people may feel that Supreme operates off a lazy, non-nonchalant business model because their design is always that simple- simple design with its remarkable, classic box logo. However, Supreme is actually "working really really hard to make everything seem effortless" .They make their products unique and quality and try to fit different culture, as we known the main market of this brand is Asian countries. They collaborate with different artists with different style make their stuffs more creative and special. And the amount of their stuffs are limited. The brand releases simple functional but stylish items.Besides, they have online services, people can order the products from the online shop and they have the customer services.
Place
There are nine Supreme stores all over the world. There are two in the U.S- New York and Los Angeles, one in London and six in Tokyo, Japan. Supreme chose their location surrounded by other streetwear stores, such as soho in New York and Fairfax avenue in LA. Their neighborhood are all like some sneaker or fashion brands.
Promotion
Before every new collection releasing (usually on Thursday), supreme will post some videos or pictures on the social network pages such as Instagram to introduce and promote their new products. Sometimes they will also sell some season magazines(lookbook) as a promotion way. The company holds some social skateboard activities to promote their brands as well.
Before every new collection releasing (usually on Thursday), supreme will post some videos or pictures on the social network pages such as Instagram to introduce and promote their new products. Sometimes they will also sell some season magazines(lookbook) as a promotion way. The company holds some social skateboard activities to promote their brands as well.
Pricing
As for the prices, supreme sets a acceptable prices. The items they are selling are limited but the price is not a luxury price because their target market is teenagers. There is a Japanese brand named Visvim which is a streetwear brand like Supreme. But compared to Supreme ,Visvim sets a very high price. For instance, a regular T-shirt would cost $300. Most of the Japanese streetwear brands have a high, upset price for teenagers. Supreme tend to provide a more fair and affordable price for those streetweaer fans.
Supreme is always adjusting this "4P" marketing mix. Creative products, proper place, social promotion and affordable pricing make this brand keep its crown in this streetwear market.
As for the prices, supreme sets a acceptable prices. The items they are selling are limited but the price is not a luxury price because their target market is teenagers. There is a Japanese brand named Visvim which is a streetwear brand like Supreme. But compared to Supreme ,Visvim sets a very high price. For instance, a regular T-shirt would cost $300. Most of the Japanese streetwear brands have a high, upset price for teenagers. Supreme tend to provide a more fair and affordable price for those streetweaer fans.
Supreme is always adjusting this "4P" marketing mix. Creative products, proper place, social promotion and affordable pricing make this brand keep its crown in this streetwear market.
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