Saturday, November 8, 2014

Ch. 17 - Personal Selling and Sales Management


Supreme has two small sales per year- winter sale and summer sale. There is also a big warehouse sale every five years.The sale is available not only in the physical store but also their online shop which is convenient for those customers who can't grab stuffs in physical stores. Except those special sales,supreme never go on sale in the other days,not even give out VIP cards or any discount.Supreme doesn't have any duty-free store or outlet,either.They never use some extreme sale ways to attract kids.Instead,the company try their best to improve the quality and the design for the brand.

Understanding the impact of technology on personal selling,supreme makes good use of social net working to have good communication with customers.There are many supreme sites are set up to preview the coming release or events and the promotion information.The members who sign up for the online shop can also get the details about the new collections,stories behind the collaborations or sales.There are also some skateboarding events that connect the brand and the fans.

Supreme is a brand that try to inspire the teenagers with their attitude to skate culture,street culture and stylish of this country.Supreme maintains the brand in the market,moreover,it also becomes a important part of the culture in this country.


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