Geographic segmentation
Since opening their first store in downtown Manhattan, Supreme expanded to London and Tokyo to cater for their growing audience. Japan- this Asian country has more locations than all other countries combined. There is no wonder because Japan is one of the most creative countries and so many outstanding artists and art works are born in this country. The reason why Supreme picks most of the flagship locations in Japan becomes obviously. It is a good idea for this creative streetwear to grow into more creative. The success of Japanese Supreme stores and the sixth flagship location proves that Supreme promoting in Japan is wise.
Demographic segmentation
Supreme targets on those teenagers who loves skateboarding and streetwear, The main age range is from 15-30.
Psycographic Segmentation
Supreme is the symbol of fashion, stylish and creativity. The brand collaborated with some trendsetters and fashionists which visually show its image to the target market.
In my opinion, Supreme is not only a skateboard or clothing brand, it is also the symbol of art to New York.The red box logo"supreme" has been traveling around the world and spread its unique but simple style.
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