It seems Supreme does not spend a lot on
commercials or promotions. You would never see this company's advertisements
popping out on some websites or shown up on newspapers,theater,TV,etc. But
Supreme do promote. Every new season,they publish a look book magazine which
promote the new stuffs of the coming release. In the books, there are the
pictures of the celebrities who skate on Supreme decks or "rocking"
their clothes. As I said before, the celebrities who represent urban or street
style like model Lady gaga or rapper Kanye West wearing supreme is a big part
of promotion for the brand.
Besides, Supreme also hold some special events to
promote their brand such as some concert, street style exhibitions and shows
such as the popular show in this summer celebrated for their 20 anniversary
"Cherry". The show was also recorded into DVDs. It is a series of
sessions with everyone skating together and being a part of the street scene.
The limited DVD becomes another indispensable collection for supreme fans and
skateboarding fans.
There is also a skateboarding team named "Supreme Kids" found by supreme staffs. It became known because of a crew of friends from LA and NYC who all skate together. Like I mentioned before, they built up a skateboarding spot in LA Supreme flagship store, Supreme is not using the traditional way to connect with customers. Supreme is promoting the street culture, the skate culture and doing the institutional advertising.
No comments:
Post a Comment