Ch. 4 - The Marketing Environment

As we know,United States is one of the world's most ethnically diverse and multicultural nations.Supreme pay much attention on the growing ethnic markets.And the Asian American population is the fastest growing among minority groups.Supreme,for that reason,tend to make their designed productions fit Asian style.In this year,Supreme also release the collection in memory of Bruce Lee,the Asian American martial artist.Moreover,as they found the great number of fashion teenage groups in Japan,they have six stores located in Japan. But apparently the demand is greatly far away from the supply.There is a line on every new release day. 

They also take advantage of social media,using Instagram  and any other social net working pages to promote their company and every new season release.Of course,they invite some celebrities as their brand models for attracting more customers.