Supreme's major target is a youth population of those who love fashion, cool, streetstyle from different countries.Supreme box logo seems become the icon or even the recognition when fashionable youth group think about streetwear brands.It based on the classic red box logo and have various design and they are popular all the time.The logo design itself has powerful influence in the this streetwear brand game.The company tries to make its goods classic but easy for everyone to remember and recognize:"Oh, look! Supreme".The logo design feels like an invisible hand that catch kids' attention and attract more new customers.
Moreover,celebrities do wield influence over consumer decision making, especially the younger generation's purchase decisions. They tend to copy the celebrities' whole outfit. For that reason, supreme keeps celebrities co-signing and "rocking" Supreme's goods becomes the driven force that motivate and attract the devoted supreme fans.
Supreme stuffs on famous celebrities such as rapper Kanye West, Tyler, model Kate moss help the brand maintain its crown and impress all of the cool, stylish kids.
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