Chapter 3 - Ethics & Social Responsibility

          When we mention limited stuffs like some sneakers or clothing, collectors might think of resale right away.A reseller is a individual that purchases goods with the intention of reselling them instead of consuming or using them.This is usually done for profit.There is also a phrase to describe reselling: flipping. As most of the supreme items are limited ,you can always see a long line in front of supreme store on Thursday, the day Supreme releases new stuffs . However,most of them are just line up for money.They try to get the stuffs and resell them then make money,especially resell to other countries where there are no Supreme stores at all.For that reason some items sold out so quick and people sometimes have to spend triple price on just a T-shirt.On the term Ethics& Social Responsibility, supreme focuses on fair dealing.They makes a clear statement that purchase for personal use only not for resale.They limit the purchase mount for the buyers."Limit one style per product".They also maintained and fixed the online shop's system,preventing people from using bots to automatically and illegally order goods online.They want every supreme fan,streetwear fan to get the items fairly instead of "crazy flipping".Supreme sets a good example:A company is the important element of keeping a healthy,fair trade market.