New York is where all points converge in fashion and is able to birth arguably the best streetwear brand of all the time.Because of that an invisible competition among all of the New York streetwear brands shaped.However,Supreme still holds its crown in this streetwear game over the years. It became a global cultural brand not only with its own myths,iconography and belief systems but also its understanding of globalization.Supreme rationally picked the top international streetwear destinations for their flagship stores.In 2004,Supreme located its first chain store in Los Angeles,the heart of streetwear culture.It after arrived in Soho,London with its first shop in Europe in 2011.This is of course a big deal.I say that not as if English is the best language in the world but it is the language of streetwear culture.Let is take a look of the opening T shirt-the supreme box logo tee remixed with the UK flag.
Supreme now has six stores scattered across Tokyo,Japan.We have a saying at JG:Born in LA.Raised in Tokyo.Made in America. Streetwear grew up in Tokyo.What other country could make every would-be streetwear designer really think about challenging the establishment that Japan helped build?That is why Supreme love this country and doing business with it.In 2011,supreme released the "Japan Relief" Benefit T-shirt in an effort to support the earthquake and tsunami victims of Japan.100% of all the proceeds from the sales of the T-shirt will be donated to the Japanese Red Cross Society.
They have connect with many other countries in the world besides the ones I mentioned above.For instance,most of their products are not made in U.S.They are made in China,Canada,India,Spain, France,etc.Supreme knows the importance of global marketing and takes the advantage of it.
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