Chapter 1 Brief History and Mission Statement

In April 1994,Supreme opened its doors on Lafayette Street in downtown Manhattan and became the home of New York City Skate culture.Lead by its founder,James Jebbia,Supreme is playing an integral part in its constant regeneration.Skaters,punks,hip-hop heads-the young counter culture at large-all gravitated towards Supreme.

Over its twenty year history,Supreme established itself as a brand known for its quality,stylish and authenticity;it has worked with some of most outstanding designers,artists,photographers and musicians in the world.Supreme successfully collaborated with some groundbreaking brands,such as Nike, Bape, Comme Des Garcons,Vans, Timberland,TheNorthFace,etc.The collaboration and the abundant unique ideas make this young, energetic brand become more influential and competitive.

Huge lines,once endemic to its flagship in SoHo,New York,now form at satellite stores in Los Angeles,London and six cities in Japan:Shibuya,Harajuku,Daikanyama,Nagoya,Osaka,Fukuoka since 2004.